Copy writing
We approach copy writing with discipline and creativity. The discipline to listen closely to the client's needs. To address the key questions: what is the purpose of this copy? The key messages? Who is the audience? What are the parameters for time, budget, extent? And the creativity to write the text that delivers from whatever starting point the client is able to supply.
Copy that fits the objective: motivate, sell, inform, instruct or inspire. Copy that answers the reader's questions, implicity and explicity, especially the fundamental question: 'What's in it for me?' Quality copy that works with design.
Copy for:
- Advertising campaigns
- Corporate brochures
- Company magazines
- Annual reports
- Policy documents
- Scientific papers
- Business proposals
- Contracts & agreements
- Books
- Manuals
- Presentation scripts
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